The Importance of Initial Market Positioning
The largest number of potential buyers will view a newly listed home within the first
14 days on the market, and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with Realtors® who have already seen the existing inventory and have not found a home, making them eager and able to make an offer.
Therefore, your property should be priced to sell at fair market value, from the very
start, to take advantage of this increased level of traffic and buyer interest.
Aggressive pricing will attract more attention from buyers and increase the odds
of selling your home faster
Setting an initial price that results in few showings and no offers may require
price repositioning