Rui da Silva , manager of GO Eyewear for Canada and the northeastern United States , said the company began its European market penetration in 2010 and began operations in the United States a year later .
After relocating its Phoenix , Arizona , warehouse to Doral , Florida , in early 2016 – a move that upgraded the company ' s technological capability and capacity to stock , handle and manage much larger quantities of products in North America – GO Eyewear made the decision to expand its reach north
of the border . The company ' s frames are now sold in more than 63 countries .
“ Canada being a prosperous country with a high standard of living and a
“ We offer innovative ways that allow our clients to have the capability to make excellent profit margins ...”
mature / strong economy with a market that offered very interesting growth prospects became a natural choice . Toronto , Montreal , Vancouver , Quebec City and Ottawa amongst others are all world-class cities with large-sized populations that show a diversified culture and sophisticated taste ,” da Silva tells Optical Prism .
“ A closer look at the Canadian market showed that although all major players in the eyewear industry had solid presences for many years , there was still a serious appetite for eyewear that offered a better value for their money by Canadian consumers . Another interesting factor that surfaced was the fact that there was definitely an opportunity to significantly improve the relationship between the independent opticians and the suppliers of eyewear products .
“ With these two major reasons in mind , we did not need to have any additional market insights to make a commitment to Canada .”
GO Eyewear ' s Ana Hickmann line is characterized by a contemporary style with a refined taste for excellence .
Using GO ’ s proprietary Duo-Fashion system , the frames can rotate at the temple to swap colours , thus giving two looks in one pair .
Brands such as T-Charge use highquality materials like titanium and carbon fibre combined with standard plastic and acetate .
T-Charge frames are made with an exclusive spring system , called a Slider , which was created for an easy temple opening that substantially reduces the usual wear and tear of standard screw-based systems .
GO Eyewear ' s marketing and sales strategy is oriented to cater to
independents . It does not market directly to consumers and does not sell its products on the Internet .
“ We offer innovative ways that allow our clients to have the capability to make excellent profit margins and yet offer to their clientele a unique line of products that match the ‘ Best in Class ’ in today ' s extremely competitive global eyewear market ,” da Silva says .
Visit www . goeyewearus . com for more information .
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