6-month intensive classes begin MARCH 20th , 2017 !
Treating specialized vision issues
By Troy Patterson
Specialized eyecare will be a key competitive edge in 2017 and beyond in an industry inundated by undercutting online services .
Focusing on specialized vision issues , therapeutic optometrics or developmental optometry will allow eyecare professionals to stand out from both a professional and business-sustainability standpoint .
This level of professionalism is impossible to offer in an online business , so sub-specialties can take advantage of the growing need for services that provide treatment for low-vision , macular degeneration , diabetic retinopathy , amblyopia and others .
Dr . Stelios Nikolakakis of keepingsightforlife . com outlined how his brand of vision therapy is a lifechanging and rewarding direction for optometry .
“ Sub-specializations need to happen in order for optometry to grow ,” he says .
Where he sees optometry heading from a demographic standpoint is increased offerings of treatment and services for baby boomers and aging seniors ( such as for macular degeneration ), as well as services to assist in the diagnosis of vision-related learning issues in children and the vision needs of younger generations whose eyes are frequently exposed to technology .
Nikolakakis noted that nutritionists and holistic health professionals are also putting themselves in line with optometry by educating people about how nutrition plays a key role in preventative eyecare .
Sub-specialties will continue to grow because they allow practices multiple sources of revenue . They also give new reasons for customers to visit their locations , rather than ' impersonal ' online businesses that can ' t give personal , face-to-face feedback and suggestions .
Nikolakakis believes providing “ therapeutic prescriptions ” rather than diagnostic assessments allows optical professionals to meet the needs of
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