Eye Focus February 2017 | Page 20

I

New Year New EyeCare Goals

By Trudi Charest , RO
EVERY EYECARE BUSINESS NEEDS GOALS WHETHER YOU ARE A NEW OPTOMETRY OFFICE OR LARGE ESTABLISHED OPTICAL CHAIN . GOALS HELP YOU MOVE YOUR BUSINESS FORWARD , MOTIVATE STAFF AND GROW REVENUE . SETTING GOALS CAN BE A LITTLE MORE COMPLICATED AS YOU REALLY NEED TO BE CLEAR AND THINK THROUGH ALL ASPECTS OF THE GOAL TO ENSURE IT IS ACHIEVABLE . IF THERE IS ANYTHING THAT DEMOTIVATES STAFF , IT IS A GOAL THAT IS CLEARLY OUT OF REACH . EACH .

I

20 EYE FOCUS | February 2017