Proudly Supporting Eyecare Professionals since 1988 We are one of Canada ' s largest Optical Buying Groups .
“ We ’ re going to give you some top trends and insights that you can bring to your business , and truly make an impact .”
“ I ’ m incredibly excited to come to Vision Expo East this year . [ Attendees can ] hear about how the world of digital is actually changing the way customers and patients are finding eyecare professionals ,” said Austin . “ We ’ re going to give you some top trends and insights that you can bring to your business , and truly make an impact .”
A series of free Google Talks will take place as 20-minute sessions in the new Marketing Stadium where attendees can learn from Google Agency Developer Liz Austin and Premier Partner Marketing4ECPs on how to utilize Google digital products to grow their eye care business . Attendees will learn how to remain competitive in the web-based world and attract new patients and customers with a strong online presence , and the search engine marketing techniques needed to compete on every channel available in the digital space , among other topics .
“ Vision Expo has a long history of delivering branded education from global leaders — including customer service experts Ritz Carlton and Disney , and celebrated speakers on retail like Paco Underhill ,” said Tom Loughran , Reed Exhibitions industry vice president . “ We ’ re committed to continuing to provide this level of education to our attendees through new partnerships like Google .”
INTERNATIONAL VISION EXPO EAST 2017 ALSO DEBUTS NUMEROUS TECH FOCUSED CONTINUING EDUCATION COURSES . SESSIONS INCLUDE :
- 3 Retail Tech Trends that Drive Profit
- Emerging Technologies to Improve Your Success with Hybrids and Sclerals
- The Opportunities of Blue Light Technology
- New Developments with OCT Testing in Glaucoma
- Revitalizing the Established Practice Through Technology
- Ocular Surface Disease – Does the New Technology Replace the Bio Microscope ?
- Create Distinction and Build Your Practice with New Technologies
- In-Office Electrodiagnostics – What Can It Do For You ?
- Using Technology to Improve Clinical Diagnosis
Proudly Supporting Eyecare Professionals since 1988 We are one of Canada ' s largest Optical Buying Groups .
Call us : 1-800-263-0010 Visit us : theopticalgroup . ca
16 EYE FOCUS | February 2017