REGISTRATION IS OPEN FOR VISION
EXPO'S 30TH ANNIVERSARY IN APRIL
Eyecare professions' leading show
celebrates 30 years of contributions
and impact
exams. To date, campaign efforts have
contributed to 1.15 million additional,
incremental eye exams.
Registration has opened for the 30th
annual International Vision Expo &
Conference East 2016, April 14-17 in
New York, NY. (Education:
April 14-17; Exhibition: April 15-17).
Since International Vision Expo's
inception in 1986, the show's New
York City location has become home
to dozens of related events taking
place during the week of Vision Expo,
many of which support major charitable causes. Additionally, Vision Expo
works with several charities as part of
its Affiliate Partner program.
Throughout its 30-year history,
International Vision Expo, in partnership with Reed Exhibitions, has
supported efforts by The Vision
Council to develop programs and
initiatives that position the industry
for success and expand patient awareness of eyecare and eyewear services
and products. The Vision Council's
awareness campaigns focusing on
digital eye strain, UV protection, eyewear fashion, vision health and the
importance of annual comprehensive eye exams, along with its leadership in education,
advocacy and philanthropy for the
industry have generated over 16
billion combined consumer media
impressions and driven tens of
millions in increased eye exams and
eyecare referrals.
"Vision Expo is instrumental as the
primary source of funding for vital
programs that are supporting the
progress and achievements of the
eyecare community," explains Mike
Daley, CEO of The Vision Council.
"For decades we've maximized
these funds to rally behind our
membership in support of public
education that not only leads to
more aware and engaged consumers,
but stronger businesses as well. "
Since 2014, Vision Expo has been a
proud partner of the Think About
Your Eyes campaign, which has made
strides in raising patient awareness
about the importance of annual eye
16 EYE FOCUS | February Digital 2016
"For 30 years Vision Expo has
cultivated a vibrant event in which
the global eyecare community can
come together for the betterment and
progress of the profession, the industry, and the health and quality of
life of patients," adds Tom Loughran,
industry vice president, Reed Exhibitions. "Every member of this community, young professional or industry
veteran, has something unique and
important to contribute."
To register for Vision Expo East 2016
or to learn more, visit
www.VisionExpoEast.com.
To engage with and support the
growth of the eyecare community
year-round, join
VisionariesCommunity.com.