REACHING YOUR MARKET
MARKETING YOUR BUSINESS IS ONE OF THE HARDEST PARTS ABOUT BEING AN EYECARE
PROVIDER (ECP). THE WAY NEW CUSTOMERS ARE ACQUIRED HAS CHANGED SIGNIFICANTLY
OVER THE PAST FEW YEARS, MOVING AWAY FROM RELYING ON PRINT ADVERTISING,
TELEVISION AND RADIO TO THE DIGITAL MARKETING LANDSCAPE. THIS HAS LEAD MANY
PRACTICES BEHIND WHO HAVE NOT TAKEN THE TIME TO UPGRADE THEIR DIGITAL
MARKETING SKILLS OR WHO CAN NOT AFFORD TO SPEND THE TIME TO DEDICATED
ONLINE MARKETING.
By Sarah McGoldrick
4ECPs IS A BUSINESS RESOURCE FOR
EYECARE PROFESSIONALS FOUNDED BY
EYECARE EXPERTS DR. SCOT MORRIS OD
& TRUDI CHAREST RO, WHO HAVE DEDICATED
THEIR CAREERS TO THE IMPROVEMENT AND
DEVELOPMENT OF THE INDUSTRY. THIS
COMPANY PROVIDES SOLUTIONS TO THE
BIGGEST CHALLENGES FACING PRACTICE
OWNERS AND EMPLOYEES. THESE INCLUDE
FINDING THE RIGHT PEOPLE TO JOIN YOUR
TEAM, EYECARE BUSINESS TRAINING TO
ELEVATE THE PROFESSIONAL SKILLS OF
THE MANAGEMENT AND TEAM AS WELL AS
MARKETING FOR PATIENT ACQUISITION
AND RETENTION IN A PROFITABLE MANNER.
4ECPs operates 3 unique but complementary
divisions: Jobs, Training & Marketing.
The job site connects employees with
employers, our training site provides online,
on-demand business training and our
marketing division provides an all-inclusive,
on-going marketing program that drives in
new patients while retaining your current
ones. Every decision we make is driven by
providing a resource to the eye care industry
and the people that work within it.
Charest shares some of the key things ECPs
should be doing to ensure their business is on
the cutting edge of digital marketing.
EYE FOCUS | December Digital 2015 15