OGI: Always In Style
OGI EYEWEAR IS RENOWNED FOR ITS FASHION FORWARD STYLES AND FOCUS ON INDEPENDENT
BRANDS. THIS HAS ALLOWED THEM TO OFFER PIECES THAT ARE UNIQUE AND ON-TREND NO
MATTER WHAT THE SEASON. WE TALK TO CEO JOE TALLIER ABOUT WHAT MAKES OGI ONE OF
THE MOST VERSATILE BRANDS IN THE INDUSTRY.
I will then be stopping in Milan to walk
down Via Monte Napoleone, famous
for its fashion and jewelry shops. By
doing this, Ogi can continue to create
trends in the optical industry rather
than follow them.
1. What makes OGI unique in
the eyewear industry?
Ogi Eyewear is unique in the eyewear
industry because we make it our mission
to deliver value to the end consumer.
We have always had an affinity for the
highest quality materials available on
the market. Our exceptional use of
these materials, from components to
acetate to metal, is the finest in the
industry.
5. What trends do you see emerging
in 2015?
We at Ogi Eyewear believe that color
will continue to be strong throughout
2015 along with metals like titanium
and stainless steel. We also believe
combination styles will start to become
more prominent in the optical industry.
2. How has OGI defined itself within
the Canadian marketplace?
Ogi Eyewear has defined itself in the
Canadian marketplace as providing
extraordinary style, incredible
Customer Service, direct free shipping,
an incredible Canadian sales force
and the opportunity to partner with
the best Canadian accounts.
3. How does OGI support ECPs
within the Canadian marketplace?
Our philosophy at Ogi Eyewear is to
support independent ECP’s worldwide.
Since all of our brands are independent,
not licensed brands, ECP's are our
fundamental structure. Ogi believes
in this channel as a business strategy
because it’s all we do, and we do it
very well.
12 Eye Focus | August 2015
6. What will OGI be introducing in
2015? New lines? New brands?
4. How does OGI choose the next
hot frame design?
Ogi Eyewear is always following
fashion trends worldwide. We are very
dialed in to couture designers and are
constantly scouring the globe for cutting edge fashion and technology. As
I complete this interview, I am actually on my way to Venice where I will
be meeting with design factories to
ensure Ogi is providing the hottest
trends and style to our customers.
Ogi Eyewear launched two new
brands earlier this year, Bon Vivant
and Red Rose, and we intend to
continue their very successful launch
throughout 2015. Within our other
brands, we will be launching subcollections that will directly hit the
needs of ECP’s.
7. What style are you wearing right
now?
I am currently wearing the Frederick
by Bon Vivant.