Eye Focus August 2016 | Page 8

Advertorial Transitions Academy 2017 Check Out These Four Ways You Can Attend TO MEET DEMAND AND EXPAND THE AUDIENCE OF TRANSITIONS ACADEMY ATTENDEES, TRANSITIONS OPTICAL, INC. IS PROVIDING FOUR WAYS FOR INTERESTED INDUSTRY PROFESSIONALS TO ATTEND THE 21ST ANNUAL TRANSITIONS ACADEMY, HELD JANUARY 29 – FEBRUARY 1, 2017 IN ORLANDO AT THE WALT DISNEY WORLD SWAN HOTEL. TRANSITIONS ACADEMY IS ONE OF THE MOST WELL-RECOGNIZED AND UNIQUE EVENTS IN THE OPTICAL INDUSTRY, FILLED WITH NETWORKING; PERSONAL AND PROFESSIONAL DEVELOPMENT; AND THE LATEST IN TECHNOLOGY, NEW MARKETING Become a Transitions Innovation Award Finalist – Open to optical industry professionals and educators; national and regional retailers; optical laboratories and independent eyecare professionals and practices, the Transitions Innovation Awards categories include: 2016 Transitions Brand Ambassador (Individual-only award); Best in Growth Achievement; Best in Training; Best in Marketing and Best in Patient Experience. Visit TransitionsCanadaPRO.ca/Awards to view the criteria. Deadline to enter is October 31, 2016. Attend as a Guest of Your Lens Supplier – Industry professionals should let their Transitions® lens supplier know they would like to register for Transitions Academy. Many lens suppliers are providing opportunities and promotions for customers to earn their way and attend as their guest. Become a Transitions Change Agent – Transitions Optical is recruiting eyecare professionals who are active on social media and are millennials or serve many millennial patients to join its new industry group who are working together to change the conversations their peers and patients are having around Transitions® lenses. Industry professionals interested in becoming a Transitions Change Agent can visit TransitionsPRO.com/ChangeAgent to apply. EFFORTS, PATIENT INSIGHTS AND WEARER RESEARCH. INTERESTED INDUSTRY PROFESSIONALS WHO WANT TO ATTEND THE EVENT HAVE SEVERAL WAYS TO SECURE AN INVITATION. Request a Spot – Transitions is reserving spaces for interested industry professionals from North America. Those interested can request to attend at TransitionsAcademy.com, more details regarding cost and arrangements will be provided. To learn more visit TransitionsAcademy.com.