Eye Focus August 2016 | Page 18

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Transitions Signature VII
Transitions ® Signature ® VII Polycarbonate Composite Flat Top 28 Bifocal Lenses Now Available in Brown
Transitions Signature Flat Top 28 polycarbonate composite lenses are now available in both gray and brown . This means even more bifocal wearers can enjoy the unsurpassed photochromic performance of Transitions Signature VII lenses .
Why is this expansion important for eye care practices ?
Transitions Signature brown is the color of choice for many patients , both for fashion and to enhance contrast . This new lens provides an opportunity for eye care professionals to significantly heighten the satisfaction of patients who wear polycarbonate bifocals .
Eight out of 10 patients prefer Transitions Signature lenses to clear lenses , and now eyecare professionals don ' t have to find another option when bifocal wearers request a Transitions brand lens . They can dispense authentic Transitions Signature lenses in a polycarbonate composite material . a product that is surfaced , polished , edged and dispensed just like a clear polycarbonate lens ,” said David Rips , president and CEO of Younger Optics .
Transitions Signature polycarbonate composite flat top 28 lenses are now available in both gray and brown exclusively from Younger Optics . Technical specifications can be referenced at youngeroptics . com / transitions .
Just how significant is the market for bifocal lenses ?
Approximately one in five pairs of lenses sold today are segmented multi-focals , and a majority of those are bifocals . “ Despite growing demand for progressive and digital designs , there is still a significant demand in the market for segmented lenses ,” said Catherine Rauscher , global director for lenscaster partners , Transitions Optical .
“ Offering patients a choice of color in the leading photochromic technology will allow eyecare professionals to meet this demand and enhance their patients ’ satisfaction .”
What is unique about this product ?
“ Younger Optics and Transitions Optical have developed a polycarbonate composite lens that incorporates a thin photochromic front surface bifocal layer made of Trivex ®— resulting in a lens delivering Transitions Signature VII performance and superb segment cosmetics in