Extraordinary Health Magazine Extraordinary Health Vol 21 | Page 21
WHAT IS “CLEAN” FOR SPORT?
INFORMED-CHOICE AND INFORMED-SPORT
CERTIFICATION SETS THE WORLDWIDE STANDARD
FOR CLEAN WHEN IT COMES TO SPORT
SUPPLEMENTATION.
F
or over 50 years, the lab behind Informed-Choice
certification has been the worldwide expert in antidoping and has published over 300 scientific papers
on methods for detection of trace levels of substances
that are prohibited in sport. The Informed-Choice lab,
working with other worldwide testing experts and
world governments participating in Olympic sports, in
partnerships with world sport associations of all types—
from tennis to swimming to soccer and beyond—joined
forces in 1999 to create The World Anti-Doping Agency
(WADA). From high school team sports to high-profile
Olympic championships, WADA sets the world’s standards
for banned substances, and ensures a level playing field by
certifying that players and products are CLEAN.
In 2007, after almost a decade of working with WADA,
the Informed-Sport & Informed-Choice quality assurance
program was born. The certifications were created
with one goal in mind—to provide anyone concerned
with CLEAN sport supplementation the assurance that
their products were CLEAN and free of any prohibited
substances, whether they appear on the WADA list or on
other lists from individual sport associations such as the
NFL, NCAA, MLB, NBA and NHL.
HERE ARE SOME QUICK STATS AND
INTERESTING FACTS:
• Informed-Sport/Informed-Choice Certification
programs are the only globally recognized
certifications accepted in North America, Europe,
South Africa and Australia. (All others are
recognized only in North America.)
• The Informed-Choice certification means a product
is free of over 1,500 banned substances.
• Informed-Choice labs are the largest commercial
laboratories testing supplements for banned
substances in the world, testing over 40,000
samples and processing more than 7,000 samples
per year.
• Almost 200 companies rely on Informed-Choice to
test their products and manufacturing facilities.
HORSE AND HUMAN PHYSIOLOGY
Amazing, but true—when it comes to athletics, kinetics and
even the health of tendons, ligaments and musculature—
horses and humans are extremely similar. The InformedChoice program began in Lexington, Kentucky, where the
lab remains to this day. The Informed-Choice labs are the
recognized leaders in Animal Sport drug surveillance, and
currently perform exclusive equine testing for the states of
Kentucky, Maine, Virginia and in Puerto Rico.
GARDEN OF LIFE® IS PROUD TO ANNOUNCE
that RAW Fit™, RAW Meal and RAW Protein have all received
this coveted certification from Informed-Choice.
GardenofLife.com/Volume 21. 2014
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