Germany in Focus
Germany in Focus
MCM ’ s Germany tips
MCM Comic Con CEO Bryan Cooney applauds Deutsche Messe ’ s expertise
■ Avoid exam periods for younger consumers as it can make the simple experience e of bookin
ing tables very difficult , other than this , Deutsche Messe se helpe
ped us with valuable advance knowle
owledge .
■ We looked at geographical locations , populations and transport links and found that Germany and especially Deutsche Messe , Hannover , was perfect for our show .
■ Given the large populatio pulatio ion and
metropolitan areas with large scale venues being perfect ect for hosting events , Germa
any was a natural progression for MCM .
■ Working with the venue was simple and straight forward , we have found our business associates working at Deutsche Messe very efficient very dynamic and above all very accommodating . We found working with Hannover messe an absolute pleasure .
■ On the whole we found no major cultural difference- other than food , breakfast was an interesting adventure .
■ Visitors to our event seemed to be as excited and open to having a great time the same as our attendees in the UK . ■■■
Doing business in Germany Messe Stuttgart gives its top six tips for organisers
Following a blockbuster year , Messe Stuttgart gives its insight into how organisers can better use Germany for events and exhibitions
RESEARCH : The regional demographics of where the venue ( s ) are situated , some areas of Germany will be better suited to your target audience , therefore minimising both travel time and expense for your visitors / buyers . For example , Baden-Württemberg ( Stuttgart ) is a very high-tech , innovative and manufacturing based region therefore perfect for an industry event .
COST-COMPARISON : Be sure to compare venue proposals on a like-for-like basis .
For example some venues will include the cost of certain services , i . e . security , air conditioning within the quoted rental price whereas other venues might highlight this as an extra to make the rental price look more favourable in the beginning .
PROMOTION : Most German messes and trade fair centres organise their own programme of exhibitions , so ask if they have any trade shows with mutually beneficially synergies with your target audience .
INTRODUCTIONS : Find a venue partner that wants to help make your event a success . I am not talking about providing
a great service , excellent facilities and good value for money , this should be as standard . I ’ m referring to the venue making business introductions with organisations who would be perfect exhibitors , sponsors or partners for your event . It is in the venue ’ s interest that you make money with a successful show , as you ’ ll return the following year wanting more space .
ACCESSIBILITY : If you have an international event or desires to become internationally recognised , how close is the venue to an airport ?
8 Germany , The UK Organiser ’ s User Guide EW / EN 2016