Editor ’ s letter / Contents
Editor ’ s letter / Contents
Inside
2 : FESPA ’ s Felton 4 : IMEX ’ s Bauer 7 : Germany in focus 11 : DSEI ’ s Reid 12 : F2F ’ s McAllister 17 : Crain ’ s Crowhurst 18-19 : Frankfurt / Hamburg
Editors : Tom Hall & Annie Byrne , Creative Director : Jamie Wallis , Global Portfolio Director : Iain Stirling , Production Manager : Simon Hadley , Senior Graphic Designer : Mana Assoudeh , Production Controller : Elizabeth Nixon .
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German steel
Germany is a familiar favourite among exhibition organisers , with a proven track record of growing brands , and providing world-class infrastructure . Exhibition World and sister title EN have talked frankly with five UK organisers about their experiences , collaborations , the depth of due diligence behind the decisions , the cultural considerations as well as the highs , lows , unforeseen obstacles and the unexpected dividends of moving their shows to Germany . As well as this , we provide case studies demonstrating how cities , venues and organisers have worked together to deliver successful shows . Along the way , we also highlight leading , as well as unusual , exhibition venues across Germany . ■■■
Tom Hall , Editor Exhibition World thall @ mashmedia . net Twitter : @ ExhibitionWorld @ ExhibitionNews
EW / EN 2016 Germany , The UK Organiser ’ s User Guide 3