Euromedia November December - Page 30

ibc1112_ibc 10/12/2015 18:16 Page 2 standard, and an expected UHD roll-out. “In future, we’ll all need to deliver more services using less spectrum.” The Commercial Module’s initial conclusions identified a capacity shortfall of approximately 80% to meet forecast demand, which may have to be met by future technical enhancements. Work to define the new use cases and market opportunities will be progressed within and outside DVB. INITIATIVE. Satellite operators SES and Eutelsat, two of the leading players in the global video distribution market, took the opportunity of IBC to unveil an industry-wide initiative to develop and promote nextgeneration video technologies, standards and formats, focusing initially on the reception of satellite services on any screen and on converged broadcast-broadband technologies. Called the Future Video Initiative, this new project will assemble representative companies in the converged video value chain to ensure that users everywhere will be able to benefit from a consistent, high quality, state-of-the-art video experience anyw \