howard0812_howard 10/12/2015 18:17 Page 2
Sky: Why we’re in the US
A
s Europe’s biggest investor in content, we embrace
change and use new technology to distribute our
content in new ways. We are platform agnostic, despite
a strong heritage in satellite and broadcast. Sky has
always sought to challenge the status quo – we’ve
been at the forefront of embracing new and disruptive
forms of content distribution, particularly in mobile
and internet TV.
To sustain our innovation leadership, we partner
with technology leaders – both established and
emerging – to create new and better products, to make
the Sky experience even richer for our customers, to
make our business run more efficiently, and to find
new sources of revenue to support content investment.
We are interested in collaborating with innovators
who can not only help improve what we offer our
customers, but who are willing to collaborate with us
–testing new concepts, exp \