Euromedia November December - Page 15

howard0812_howard 10/12/2015 18:17 Page 2 Sky: Why we’re in the US A s Europe’s biggest investor in content, we embrace change and use new technology to distribute our content in new ways. We are platform agnostic, despite a strong heritage in satellite and broadcast. Sky has always sought to challenge the status quo – we’ve been at the forefront of embracing new and disruptive forms of content distribution, particularly in mobile and internet TV. To sustain our innovation leadership, we partner with technology leaders – both established and emerging – to create new and better products, to make the Sky experience even richer for our customers, to make our business run more efficiently, and to find new sources of revenue to support content investment. We are interested in collaborating with innovators who can not only help improve what we offer our customers, but who are willing to collaborate with us –testing new concepts, exp \