Well established and recognised as Asia ’ s mustattend international event for the pro-audio , film and broadcasting industry , BroadcastAsia2016 is back from May 31 to June 3 2016 at Marina Bay Sands , Singapore .
The 21st International Digital Multimedia and Entertainment Technology Exhibition and Conference will gather industry leaders and newcomers from around the world , presenting game-changing products for next-generation broadcasting , including 4K / UHD , OTT / Hybrid / LTE / IP / Broadband / Cloud , Multi-Platform Streaming , Professional Audio and more .
The event ’ s TV Everywhere ! Zone will take centre-stage as consumer expectations in the region increasingly present new challenges to provide more convenient and reliable access to content . This , combined with the proliferation of digital devices and today ’ s ever-changing market of always-on connectivity , means content broadcasters are starting to look beyond TV to stream and monetise their content .
“ Though still at an early stage , OTT video services adoption is expanding rapidly and gaining popularity in Asia ,” said Calvin Koh , assistant project director of BroadcastAsia2016 from organiser , Singapore Exhibition Services . “ As broadcasters and content providers across Asia battle for viewers and look for innovative ways to monetise their content , BroadcastAsia2016 will bring together top industry service providers to showcase an entire ecosystem of the latest end-to-end solutions needed to stay ahead of the curve .”
With the evolution of linear channel brands already underway in Asia , the region is continuing to grow at an exponential rate and is witnessing an increasing
30 EUROMEDIA number of traditional broadcasters entering the IPTV , OTT space . According to a Multiscreen TV and Video Forecast report by Digital TV Research , it is even predicted that the number of viewers watching TV and video content on multiple screens will climb from 5.6 billion in 2010 to 11.32 billion by 2020 , with TV sets ’ share of total viewers falling from 73 % to 42 % during this same period .
“ Our TVEverywhere ! Zone will further fuel this space in Asia . Building on the success of its debut last year , expect an even bigger and better zone as the event continues to place emphasis on OTT and multiscreen solutions and explore the entire value chain of nonlinear broadcasting ,” added Koh .
Exhibiting for the second time at BroadcastAsia2016 , but for the first time in the TVEverywhere ! Zone , is Nice People at Work ( NPAW ), a provider of analytics , delivery optimisation and content preparation solutions for Internet content publishers and service providers .
“ The fast evolution of the OTT industry has proved that we are facing an audience that is extremely selective with what content they want , when they want it , and in what devices . For this reason , media companies , now more than ever , need to deliver excellent video experiences in order to keep up with growing end-user expectations and provide a personalised service ,” said Ferran Gutiérrez , CEO of NPAW . “ BroadcastAsia is the perfect place to be if you are in the online video industry and we are very excited to be exhibiting at the TVEverywhere ! Zone .”
NPAW will be showcasing its YOUBORA Analytics platform , a powerful analytics and business intelligence platform for broadcasters and media groups .
“ Based on our past experience at the event , we know that it will be a great opportunity to introduce YOUBORA ’ s new functionalities and features , build strong relationships , and share our expertise in business intelligence tools ,” Gutiérrez added . “ We are looking forward to working and connecting alongside broadcasters and OTT providers in what we expect to be a strong market for our product , as well as discovering new technologies that could work hand in
hand with ours and give customers an opportunity to deliver more engaging video experiences to their viewers .”
In addition to the TVEverywhere ! Zone , visitors will be able to stop by other themed zones , including the Cinematography / Film / Production Technology Zone – where visitors can find exhibitors demonstrating the latest motion picture production tools and software capabilities – and the Post Production Hub where industry experts will share their knowledge and experience using technology showcased at the event .
Content is now on-demand and at consumers ’ finger tips with active Asia Pacific OTT video subscribers reaching 494m in 2015 . With entry of disruptive players such as Netflix in Asia Pacific coupled with today ’ s increasingly demanding consumers , the broadcasting industry now faces new challenges in OTT , digital media asset management , video delivery , TV monetisation strategies and more .
Imagine Communications , a veteran exhibitor at BroadcastAsia ’ s growing TV Everywhere ! Zone , will be showcasing the latest solutions in IP transformation . “ BroadcastAsia is a pivotal part of our annual calendar and Imagine Communications has been attending this show for many years as it provides the ideal platform to discuss the changing trends and technologies with the key industry leaders from across the region ,” commented Joe Khodeir , SVP , Asia Pacific for Imagine Communications . “ At this year ’ s show , we will be demonstrating some of our next-generation video infrastructure , advertising systems and workflow management solutions that will help media companies transition away from legacy , proprietary hardware to IP-enabled , software-defined and cloud-virtualised environments and provide the freedom to grow , change and adapt as and when they are ready .”
“ We recognise that our customers have existing capital investments to be respected , and we are here to help them deliver compelling , commercially successful content today while developing a strategy to make the transition to an IP-enabled , software-defined future ,” added Khodeir .