EMC 2014 Total Customer Experience Annual Report | Page 5

HOW WE LISTEN HOW WE MEASURE >> SURVEYS >> COMMUNITY FORUMS >> SOCIAL MEDIA >> TEXT-BASED MONITORING >> 1:1 INTERVIEWS >> CUSTOMER-FOCUSED EVENTS >> DIRECT ACCOUNT INPUT >> VOICE OF CUSTOMER >> VOICE OF PARTNER >> VOICE OF FIELD >> PRODUCT QUALITY SCORECARD Business-Analytics-as-a-Service (BAaaS): Predictive analytics shared across EMC 4