EMC 2014 Total Customer Experience Annual Report | Page 2

TCE IS… OUR COMMITMENT TO YOU Since EMC’s founding in 1979, the Total Customer Experience (TCE) has been a critical part of our culture. It is intrinsic to our DNA—a company-wide commitment to consistently exceed our customers’ and partners’ expectations of quality, service, innovation and interaction. As the industry transforms, we have continually improved to engage, enable and evolve with our customers. The combination of our intensely passionate global employees and advanced data tools has helped us to remain a customer experience leader. Throughout this report, you will hear from our customers, partners and EMC team members to learn how, together, we define TCE. - Carolyn Muise, Vice President, Total Customer Experience YOUR EXPERIENCE. OUR PASSION. 1