EMC 2014 Total Customer Experience Annual Report | Page 10

TCE IS…

TURNING DATA
INTO ACTION

Customer Closed-Loop Example:
Customer Advocacy Program

Every company wants to delight their customers. However, there are always times when the experience falls short. Companies who value the Total
Customer Experience will take action and do the right thing…
When NTT DoCoMo, Japan’s largest mobile service provider, began its IT infrastructure exploration, it knew that it wanted to partner with a vendor that
provided more than just great products and was able to identify solutions for its specific needs. When the NTT DoCoMo team selected to work with
EMC, they shared opportunities to strengthen the existing relationship. EMC’s TCE team acted quickly to address the feedback, implementing a