ONTARIO - FESTIVAL FEATURE
BRRRRR FESTIVAL
RETURNS FOR SECOND
EDITION IN 2014
Keep those snow boots and jackets out, because Brrrrr Festival
is back for a second edition February 2014. This unique festival
features a dynamic lineup, with artists like Wolfgang Gartner
and Hot Since 82, and features 2 main stages with heated
sanctuaries. Holding no warmth to the word ‘beach’, the
Festival is to take place at TD Echo Beach, where Digital Dreams
was held. If you’re looking for a unique festival experience like
no other, read on and see what they bring to the table.
We got to speak to Ryan Kruger, Managing Director of Electronic
Nation, and here’s what he had to say:
DJ MAG CANADA: How was Brrrrr Festival conceived?
The mandate of Electronic Nation when it started was to create world-class
festivals, and the goal was to do something for each season. Digital Dreams
was our big summer festival, and we thought Brrrrr would be a cool idea to
do for the winter. The success of Igloo Festival in Montreal inspired us to try
and do something similar here for the people of Toronto. No one knew if it
would work, but after last year’s success, we knew the concept was solid.
DJ MAG CANADA: What was the attendance like last year?
We had 6000 people turn up for Brrrrr Festival last year, spanning over 2 days.
This year, Brrrrr Festival will be a one-day event, and we’ve already crossed
those numbers with pre-sale.
DJ MAG CANADA: How did people react to the weather?
The interesting thing about Brrrrr is that you want it to be cold, but not too
cold. Last year, we saw no one face any problems with the cold. Once you’re
outside, you get used to the cold and it provides an incentive to keep moving
your body. As a result, you find yourself dancing and we provide the perfect
atmosphere for that.
DJ MAG CANADA: What’s the Technodome going to be like?
The Technodome will feature some great tech-house artists in a giant heated
Igloo, accommodating around 1000 people. There are heated VIP enclosures
on both sides of the stage and there will be various fire pits around the area
where people can stand around.
DJ MAG CANADA: What can we expect from the second edition of
Brrrrr Festival in 2014?
The talent we’re bringing in this year is new and dynamic. Most festivals
feature an artist lineup that basically features everyone, but we wanted to
mix things up a bit. We’re bringing back all the things that worked really
well last year and we’re working hard on set designs, visual stimulation and
components instead of just who’s playing. Like last year, we will be having
winter-themed drinks like Mulled Wine and Hot Buttered Rum.
BY AARON LEE D’SOUZA
Here’s what the lineup looks like:
Corona Techodome
Sharam
Lee Foss
Hot Since 82
Eric Volta
Holloh
TD Echo Beach
Wolfgang Gartner
Bass Jackers
Felix Cartel
Henrix
Joe Ghost
Matt Zanardo
We’re excited to witness the second edition of Brrrrr Festival, and if you want
to purchase tickets, connect with Brrr Festival online.
FOLLOW BRRRRR FESTIVAL ON:
FACEBOOK: WWW.FACEBOOK.COM/BRRRRRTO
TWITTER: @BRRRRRTO
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