DivKid's Month Of Modular Issue #7 April 2016 | Page 11

Eurorack and the general awareness of modular has grown significantly in the past couple of years. Where do you see it going? 

Well, obviously the big boys are getting into the game now, along with a lot of other stores which previously only sold more mainstream music gear. How that will play out is anyone's guess, but hopefully there will still be a place for the smaller, boutique affairs such as myself as we reflect the DIY ethos that the scene was built on. I actually really like the look of the stuff that the big brands are putting out, but I'm not sure it makes a lot of sense for a store like mine. I have a somewhat "maverick" approach to business that has worked extremely well for me thus far, but may not be completely understood by huge multinational companies! Also, I simply can't compete with the mainstream retail outfits in terms of purchasing power and logistics - but what I lack in those areas, I make up for with a ridiculous dedication to customer support, flexibility and reliability. I remember from my history as a customer just HOW important it was that the shops I dealt with were friendly, polite and fair, even when things were going wrong - and that is something I really hold onto. I have been incredibly loyal to some of the people I have bought gear off over the years - and often that is down the the person, not the shop. 

I will always be looking to stock the "classics", and to keep my ear to the ground in order to sniff out the most exciting and innovative new products. And trust me, my ear is VERY close to the ground!

Finally, anything you'd like to add? 

Thanks to everyone who has supported the store so far, and helped me get off the ground - especially the many loyal, repeat customers. It really does mean a lot :) ...and please come and say hello at the various modular meets that take place during the year. Matttech Modular is always in full effect at the regional events (Leeds, Huddersfield, Sines & Squares in Manchester...) and can even be found skulking in more far-flung propositions, such as last year's "Bells & Whistles" in Peterborough. Hopefully see you at one of these soon!