EMAIL MARKETING
What is it ?
Email marketing is considered to be the evolved , digital form of traditional direct mail marketing . As Internet use continues to grow , the benefits of email marketing are becoming increasingly evident . US marketing executives believe email alone drives the same amount of revenue as their social media , website , and display ad efforts combined , according to The Relevancy Group ( 2015 study ).
What is the benefit ?
When done correctly , email marketing is an effective way to stay in front of your customers and on their minds . Greater Minnesota Digital will help you make the most of this tool , with the ability to engage your audience through surveys , quizzes , links , and more . We are a trusted source for professional email marketing can provide customized emails for your company , targeted to the audience that ’ s right for your products or services .
In addition to reaching potential clients , existing customers will be able to opt in , as well , helping to build loyalty and repeat business . You ’ ll be able to control the day and time the messages are sent , and you ’ ll also be able to track the number of opened messages , click-throughs and more .
SMS ( TEXT MESSAGE ) MARKETING
What is it ?
Also called SMS ( for short message service ), text messaging has become an increasingly important mobile marketing technique for businesses to quickly reach their target audience .
According to Pew Research Center , texting is the most widely-used and frequently used app on a smartphone , with 97 % of Americans using it at least once a day ( 2015 statistic ). Based on a Leads360 study , marketing texts have a 98 % open rate , a 45 % response rate and the conversion rate for leads who were sent three or more text messages after the initial contact is 328 %, industry-wide . Yes , you read that right , 328 % industrywide .
What is the benefit ?
With Greater Minnesota Digital ’ s SMS Text Marketing , you ’ ll be able to control the day and time of your text campaigns for maximum effectiveness . We ’ ll also provide easy-to-use online tools for managing the campaigns , phone numbers , customer opt-in , subscriberbased leads , and more . The vast majority of texts are opened only a few minutes after they ’ re sent , which makes SMS a wise choice for time-sensitive promotions and announcements .
ANALYTICS REPORTING
What is it ?
Web performance is documented in charts and graphs , so you can easily gauge customer interest in specific promotions . This means that if you post a coupon on your blog , or announce a sale on your website , you ’ ll be able to quickly see important data , such as how many people responded .
What is the benefit ?
Greater Minnesota Digital ’ s Analytics Reporting allows you to see exactly where your investment is going . It is also a very useful tool for planning future marketing campaigns , and it can save you time and money in the long run .
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