About the Digital Guiding Principles
The Digital Guiding Principles (DGPs) have been developed
as part of the Beer, Wine and Spirits Producers’ Commitments
to Reduce Harmful Drinking (www.producerscommitments.org).
The Commitments address targeted actions in five key areas,
one of which involves work dedicated to strengthening and expanding marketing codes of practice.
To this end, the Commitments’ signatories pledged to develop a
set of global guiding principles for alcohol beverage
marketing in digital media. The DGPs are the result of the
signatories’ collective efforts to deliver on this pledge.
September 30, 2014 marks the launch of the first-ever set
of global guidelines for beverage alcohol producers to require
the content of any online marketing and social media use
to meet the same high standards that apply to traditional marketing activities.
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