3. TRANSPARENCY
Principle
Alcohol beverage digital marketing communications should not
misrepresent their commercial purpose.
Implementation
Alcohol beverage companies should not improperly promote
a brand using marketing techniques that falsely imply they are an
ordinary consumer.
4. PRIVACY
Principle
Alcohol beverage companies should respect user privacy.
Implementation
With regards to direct digital marketing communications, alcohol
beverage companies should require consumer consent prior to sending
direct digital marketing communications. They should also provide an
easy way to opt out of receiving direct digital marketing communications.
With regards to the collection and use of data, alcohol beverage
companies should abide by the laws and regulations regarding data
collection of the country of activity. They should also feature data privacy
statements regarding the collection and use of personal data on their
company-controlled websites that they encourage users to read.
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