“It shows what I represent, and therefore the values my sisters and
I share.”
How does this outfit make you feel when you wear it during
tours?
“In some ways it makes me feel superior and on top of everything.
In other ways I feel like I’m part of a system that relies on illusions
of perfection to recruit younger girls.”
How do people express their identity within a group?
We conducted research on how UBC students represent themselves
through clothing. The cases in this exhibit that refer to campus
clubs, groups, and sororities, address how people produce their
identity within a group and express this through images and
clothing. We wanted the exhibit to include other UBC campus
groups as well as sororities, as sororities can be perceived as
exclusive and not openly accessible to all UBC students. The
second, half case, in our design is focused on other campus club
groups.
IF YOU WERE INVOLVED IN A CAMPUS CLUB OR GROUP
AND HAD THE CHANCE TO DESIGN YOUR OWN CLUB
LOGO, WHAT WOULD IT LOOK LIKE?
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