Optical Prism December 2014 | Page 9

ALTERNATIVE EYEWEAR ESSILOR Is your company using your social media for sales and as a resource to patients? Essilor has made communication a huge component of the social media engagement. Not only are consumers learning about their products, they are also learning about eye conditions and how to connect to various resources. A wide assortment of videos that are shareable make Essilor social media a valuable tool for companies that sell their products. www.essilor.com Alternative Eyewear has captured the visual benefits of using social media in countless ways from highlighting new products to hosting contests. See the latest videos on their range of products. Alternative Eyewear also takes the time to respond to client/customer questions and concerns. www.alternativeeyes.com LUXOTTICA MARCHON We love their looks – now you can keep up with the latest fashions and trends on the Marchon social media pages. Marchon has helped make looking chic easy with each brand they carry carefully sorted into photo albums on apps such as Pinterest. Meanwhile on Twitter and Facebook you can see the latest events and places you can find Marchon eyewear around the world. www.marchon.com Luxottica carries some of the most highly sought after designs in the industry. To help customers keep up with the latest trends, they have utilized several social media platforms to share styles, company news and social program participation. Luxottica is a great example of a company that utilizes social media in every aspect of business developm ent. www.luxottica.com Optical Prism | December 2014 9