Getting
Social
Right
WESTGROUPE
WestGroupe makes the consumer part
of the conversation inviting comments
and shares. The company uses social
media to allow followers to track what
they are up to from trade shows to photoshoots. They even share behind -thescenes office pictures so you can see
theteam working to help get WestGroupe products to your shops.
www.westgroupe.com
by Sarah McGoldrick
SOCIAL MEDIA PLAYS A MAJOR
ROLE IN HOW YOU REACH YOUR
CONSUMER. MORE PEOPLE ARE
TURNING TO ONLINE REVIEWS
AND SOCIAL APPS WHEN CHOOSING WHERE TO DO BUSINESS. THE
EYEWEAR INDUSTRY IS SLOWING
BEGINNING TO EMBRACE SOCIAL
MEDIA – BUT COMPANIES WHO
DO IT RIGHT ARE ALREADY SEEING
THE IMPACT THROUGH INCREASED
BUSINESS THROUGH ONLINE
REVIEWS AND REFERRALS. THESE
COMPANIES HAVE MADE SOCIAL
A BIG PART OF HOW THEY DO
BUSINESS AND ARE DEMONSTRATING HOW TO DO IT RIGHT USING
MULTIPLE PLATFORMS
TO ENGAGE.
8 Optical Prism | December 2014
SPY OPTIC
We know them for their high energy sports
eyewear, but SPY Optic is also a leader in
the eyewear industry when it comes to
utilizing social media. This company is
heavily engaged on several social platforms
offering images of their latest products and
ways consumers can engage on a charitable
level with many of the causes SPY Optic
supports. www.spyoptic.com