The trade show exhibit also provided attendees with
networking opportunities, fun events and giveaways.
By offering opportunities to meet and greet, socialize and
share information, attendees were able to both expand
their professional contacts and develop lasting
relationships with other companies.
“It’s important for us to be here because we get to meet
our members – they’re just not a voice on the telephone,”
said Stephanie Martin of The Optical Group. “When they
see us at these shows, it puts the group into perspective for
them. And for new members taking part for the education
portion, they get information from us if they’re going to
open their individual store.”
Meetings of the Opticians Council of Canada, National
Association of Canadian Optician Regulators, Canadian
Association of Optical Educators and the Opticians
Association of Canada all took place in conjunction with
Vision Canada.
Vision Canada 2016 brought together optical professionals
to network, educate and put faces to the names they deal
with so regularly online or over the phone. Attendees from
across Canada attended the annual convention & trade
show, hosted by the Opticians Association of Canada.
It included a two-day line-up of accredited educational
presentations and workshops aimed at professional
development of opticians, as well as exhibitor booths,
Virtual Reality demonstrations and a ‘Students Meet
Students’ Mixer.
Presenters included optical consultant Jackie O’Keefe,
who discussed crafting sales strategies around
customer needs.
O’Keefe said promoting multiple types of glasses for
professionals to targeting age demographics would allow
opticians to demonstrate the variety of lenses that are
available. It would also provide business opportunities to
educate patients and expand what they provide.
“It’s all based on the answers they give about who they
are and what they like to do,” O’Keefe said, adding much
of this information is given freely just by speaking with
patients about their needs, their lives and what they need
from eyewear. “Find out what is their passion. Listen to
what they are telling you, because it will matter.”
The ‘Nautilus’ headset by Essilor was one of the virtual
reality products showcased. It gives both optical retailers
and others a chance to experience various lens styles and
products, “without actually trying them on.”
14 EYE FOCUS | December Digital 2016
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