Dallas 2016 IMAGE Show Preview Guide! Issue1 | Page 24

BUSINESS

*all classes are complimentary unless otherwise indicated — new classes added daily*

t of
Cos ss
Cla
$30

LEARN HOW TO DO BUSINESS AND NOT JUST HAIR
Sunday : 2:00PM - 4:00PM
Monday : 1:00PM - 3:00PM

OUT WITH THE OLD! IN WITH THE NEW! 10 SECRETS TO RE-BRANDING
YOUR SALON
Sunday : 10:30AM - 12:00PM
Monday : 10:30AM - 12:00PM

2 CE CREDITS PER CLASS

1.Do you have a website? Do you know the importance of a website?
2.How do customers find you? Are you in the search engine?
3.Do you know how to market yourself? Bring in other streams of income!
4.Hair companies that pay you to use their hair.
5.Market yourself for nonprofit organizations looking to use stylist
6.Magazines that are looking for articles or hairstyles
7.Be a Full Stylist with wardrobe and if you can do makeup
8.Be a personal shopper
9.Salon retail (products, It works, etc.)
10.Find beauty networks like supplies and ask if you could give a free
class
11.Talk with your church about giving classes for free or $10 and give a
free gift
12.Think of additional services you can add to your list of services
13.Visit networking events, join live organizations, host a party…..
14.What set’s you apart from everyone else in your community?
Presentation by:
MELVA WILLIAMS

YOUR PHONE, THE KEY TO YOUR
SUCCESS: HOW TO EFFECTIVELY USE YOUR
SMARTPHONE TO GROW YOUR BUSINESS
AND BRAND!
Sunday : 2:00PM - 3:30PM
How to effective use your smart phone to
grow your business and brand!
In this class you will learn how to get the
most out of your smart phone by using
social media to build your brand and
business.learn how to start scheduling
clients online and effect record keeping
to keep your business afloat along with
apps every hairstylist must download
and use daily.

Have you built your brand and now it needs a change? Rebranding
a company’s goals, message, and culture is can sometimes be
difficult. A successful campaign requires more than a revamped logo.
It demands a vision that inspires customers, investors, and others to
see the company in a new light. Through savvy marketing and better
quality control, some salons discovered new ways to revive their
brands and in some cases, made them stronger than ever. Join in on
this class to learn the secrets to re-branding your salon.
Course Outline:
•Definition of Branding
•Do and Don’t of Re-Branding
•10 Secrets to Rebranding
Target: Intermediate Advance
Tools needed: Pen, Paper, and Open Mind
Presentation by:
TISH SUTTON

Presentations by:
KEISHA GEORGE
YOU DON’T HAVE TO BE IN BEVERLY HILLS TO
TREAT YOUR CLIENTS LIKE ROYALTY!
Sunday : 4:00PM - 5:30PM

You don’t have to be in Beverly Hills to treat
your clients like royalty!
Have you noticed a decrease in your
clientele and want to know what to do grow
and keep a flourishing clientele ? This  class is
designed for stylist/salon owners who want
to grow a successful flourishing clientele with
out going broke. Unlock tips on how to get
an keep clients in your chair. Cost cutting
ideas to upgrade you salon/suite.

BREAKING INTO THE WORLD OF EDITORIAL
STYLING & PORTFOLIO BUILDING
Monday : 2:00PM - 3:30PM
Are you ready to build your portfolio but
don’t know where to start? This class will give
you the dos and don’t when building your
portfolio. What to look for when selecting
models.  How to communicate your vision
effectively with with photographers and
whats your role as   the hairstylist. Along
with helpful tips on how to bring out your
creative side for the camera.

TAX SAVINGS AND MONEY MANAGEMENT FOR THE BEAUTY INDUSTRY PROFESSIONAL
Sunday : 12:30PM - 1:30PM
Monday : 12:30PM - 1:30PM
This class is designed to assist in the basic understanding of business finance, bookkeeping and tax planning and preparation. We will
share how the IRS rules govern our day to day business lives and what to do as business owners to win inside that structure. We will discuss
and define over 300 acceptable deductions to assist the professional in legally lowering their tax liability.
Presentation by:
IVORY MIMS

IMAGE is EVERYTHING
24