cult of self magazine issue #6 | Page 26

a closer fit. This season, Levi’s® thought: ‘let’s do the work for them.’ They took the Original and added a custom taper, crafting the perfect fit for a modern take on the classic 501® jean. Levi’s® continues to honour their commitment to true craftsmanship with the new 501® CT whereby the jean now has a little more room at the waist so it sits slightly lower for a more relaxed fit, and Levi’s® have tapered the leg – from the knee to the ankle – so you don’t have to. True-to-size: for a classic and regular fit. The season’s 501® CT Jean is available in a range of authentic denim washes, inspired by San Francisco and California - the home of Levi’s® and the Original 501®. With names Shordich, (stone washed and bleached with knee rips), Reno Creek (an over-dyed, acid wash in a stretch denim), Dalston (stone-washed Indigo blue with some hand-sanding and bleach sprays), Bristol (yarn-dyed Indigo wash with a brown cast tint for a worn look) and Alston (dark Indigo stone wash with scraping and abrasion on seams and pockets), this line is a combination of Levi’s® past, present and future. This customized, lived-in look is all about you. For decades, the 501® jean has been a blank canvas for people to express themselves, from Marilyn Monroe to Rih [