use the treatment, Healthilocks hopes to make sure the
treatment is applied safely and used properly.
At Home Use
Then, there are follow up products that can be used
at home, a shampoo, conditioner, and leave-in serum.
These can be retailed in salon or purchased through the
website. Again, Healthilocks aims to make the professional’s life easier: “If they don’t want to actually carry
that in their store or deal with the inventory, we’re startheat activated treatment is done only by professionals.
ing a new program where they can sign up their client
It helps salons build business, and it helps maintain the
to receive shipments from us and they would get credit
integrity of the product. Laura says, “It’s very easy to
for that, so we don’t have that going quite yet but, we’re
pick up for professional stylists. We only sell it to stylgoing to be doing that very soon. So it’s all about helpists because we want them to use the flat iron safely.”
ing them build their business, and we know that what
She adds, “Our whole goal is to build salon businesses
they want to do is style people’s hair, not necessarily be
and to build stylists’ businesses, so we’re here to help
at the cash register and checking somebody out with a
and we’re hoping to help them move forward.”
whole bunch of products or having that shelf space takSince Healthilocks is based in Southern California,
en up, so we want to figure out ways to facilitate them,
most of the salons they’ve partnered with are located
helping their client get the products they need and then
there, but they do have some sprinkled throughout the
still having the stylist get credit for helping the client.”
rest of the country as well. In order to move forward
The home products include a shampoo and conditioner
in their endeavor to help salons build business, “We’re
for use in the shower just like you’d do your normal
coming out with a more comprehensive and revamped
routine. Laura explains that “after you get
package for helping the salons understand
out of the shower and your hair is damp,