Contents March 2017 3
Association Event Manager
Editorial Managing editor : Paul Colston
Business Managing director : Julian Agostini
Group publishing director : Liz Agostini
Commercial Advertising director : Paul King
Account manager Sam Chapman
Production & Design Production manager : Simon Hadley
Senior designer : Mana Assoudeh
Production controller Elizabeth Nixon
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Capturing the legacy
5 : Glasgow ' s Aileen Crawford on measurement and extending value
Education
6-7 : How associations can lead on education
Case study
8-9 : The Association of National Tourist Offices and Representatives at Trinity House , London
Preview
10 : IMEX redesigns its Association Day in Frankfurt in May , with peer to peer education taking pride of place
Venue View
13 : ExCeLling for associations . AEM meets the head of conventions at ExCeL London , Samantha Shamkh
Technology
14 : Cvent ' s David Chalmers on making a difference and keeping on top of the eventtech curve
Data Protection
17 : The new European Union data protection regime could impact UK event registration , says RefTech chief ideas officer Simon Clayton
Using Technology
18-19 : Shocklogic CEO John Martinez on freeing the entrepreneurial spirit with technology solutions for associations
New Model
21 : AAE executive director Damian Hutt on the rise and rise of the flexi-congress
Awards
22 : Unsung heroes ? A report on how the European Association Awards attempted to fill the recognition gap
Trust in tech , but verify for real success
The full force of the UK meetings and events industry is visible for all to see this month , 1-2 March at Olympia London for International Confex . The show and its co-located * Office and Event Production Shows showcase the full gamut of events and all that goes in to making them tick . One question cropping up at the show ' s sessions will be how we measure our events ' success ? And what about their legacies ? Association conferences are great examples of how important it is to get the very best technological help to track and measure your event ' s success , as well as ensuring its legacy . Articles from Glasgow City Marketing Bureau ' s head of conventions and from Shocklogic ' s MD address these issues that have sprung to the fore . There are lessons to be learned for all those interested in making their association meetings better in every way . Other practical issues tackled in this issue are the likely impact of General Data Protection Regulation on events , and the rise of the flexi-congress . We also celebrate the unsung heroes , recently recognised at the European Association Awards in Brussels .
Visit : www . conference-news . co . uk / aem
Paul Colston Managing editor , Conference Portfolio Mash Media Group