Preview 10 March 2017
IMEX redesigns
Association Day in Frankfurt
Peer to peer education to take pride of place as IMEX remodels its Association Day in Germany in May
IMEX in Frankfurt this year puts the emphasis on peer to peer education and networking across all levels of the profession during its Association Day , traditionally the day before the show proper . The day will feature an extensively researched programme put together with international planners . The programme will feature a new Association Management Stream , covering topics such as understanding why members leave and how to persuade them to stay . There will also be two Meetings & Events Streams ( A and B ), addressing issues such as how to maximise member participation at events , and how to identify and approach new sponsors . Each session is case study led and time for networking is also factored into the day . The Association Management Stream , hosted by the American Society of Association Executives ( ASAE ), has been designed for those in senior positions . Managing associations through turbulent times ; developing an effective volunteer strategy ; small association management and how to engage with future
Association Day returns to IMEX Frankfurt in a new shape , 15 May
generations are among the topics to be discussed . Speakers include senior executives from the European Golf Course Owners Association and the Entomological Society of America . Davi Kaur , head of the congress unit at the European Cancer Association , will deliver a session on ‘ How to create a world class event ’, with a case study covering all aspects from event format to attendee experience and legacy . The new Meetings & Event Stream , chaired by the ICCA , will cover how to develop effective partnerships with convention bureaus and trends in meeting formats and designs . Speakers include Juliane Leyva Gonzalez , congress manager for the European College of Sport Science and Roy Palmer , executive director of the Association of International Seafood Professionals . It includes a roundtable discussion on dealing with international cultural issues . Meetings & Event Stream B features a case study presentation on ‘ How to attract and retain more sponsors ’ with speakers from the British Bankers ’ Association and the International Diabetes Federation . Roger Simmons , regional sustainability director at MCI group , is to speak on ‘ How can associations make their events more sustainable .’ This stream will also cover : top tips for effective programme and content development , negotiating global hotel contracts and managing events with a small team . Other speakers include Christine Gouillard , head of congress account & scientific programmes at the European Society of Cardiology and Charlotte Balling , event manager at Danish Maritime Days . IMEX Association Day on 15 May 2017 is open to all levels of association professionals registered to attend IMEX as either hosted buyers or visitor buyers ,. Carina Bauer , CEO of the IMEX Group , said : “ We consulted more extensively than ever . The resulting programme is really strong and , as always , we have some excellent and highly motivated partners to thank for their expertise and contributions .” IMEX in Frankfurt takes place at Messe Frankfurt from 16 – 18 May 2017 .