The 4 P’s to selling your Home
Position: Usually if buyers are looking at your home they are interested in the area, but it may
help to make a list of things you love about your street, neighbourhood and suburb.
Pricing: The price at which your home first hits the market is crucial, as your property will attract the most buyers within its first 4 to 6 weeks of promotion.
Presentation: De-cluttering, cleaning and staging your home for sale are important if you
want your house to impress on inspection day.
Promotion: Your agent will put together a marketing strategy to give your house maximum
exposure and help you achieve the best possible price.
By using the 4 P’s well you will effectively sell the lifestyle your home affords, hit the market at
a competitive price to make the most of your house’s early popularity. Each of these stages
will help you to minimise the amount you achieve for your home, and ensure you’re able to
move on without regrets.
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