Coaching World Issue 12: November 2014 | Page 16

Marcia works with organizations worldwide, providing Executive Coaching and leadership training. She is the author of three books, including her latest on Leadership Coaching, The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs (Berrett-Koehler, 2014). She is the training director for the Healthcare Coaching Institute, regularly works with coaching organizations in China and Russia, and is the president-elect of the Association for Coach Training Organizations (ACTO). Her doctorate is in organizational psychology. Shutterstock.com/art4all Marcia Reynolds, Psy.D., MCC, ICF Global Past President Why Transformative Coaching Takes Guts Most trained coaches know how to be supportive, encouraging and nonjudgmental. These approaches are useful but often not enough to create a new awareness. Coaching starts by building trust and rapport, but as the conversation goes deeper you might need to generate a bit of discomfort to create a breakthrough in thinking. 16 Coaching World