Coaching World Issue 11: August 2014 | Page 22

5 Simple Ways to Promote Professional Coaching 1 Write a letter to the editor. Start a conversation about coaching in your local community—or join the conversation about a column or article that you believe has portrayed coaching inaccurately—by writing a letter to the editor. Letters to the editor are typically brief and to-the-point (150 – 200 words and focusing on one to two main points). Some topics you might address in a letter include: • The importance of the ICF Code of Ethics and Ethical Conduct Review process. ut te rs to c k.c om • The benefits of partnering with an ICF Credential-holder. h /S rit wa on N 2 • Positive business impacts of coaching. To increase your likelihood of being published, review each outlet’s submission guidelines carefully and follow them exactly. Leverage the power of social media. ut te r sto ck. com Around the world, more than one billion users communicate, share content and build relationships across numerous social media platforms, including LinkedIn, Facebook, Twitter, YouTube and Google+. Sh / in Tw 22 Coaching World n sig De You may already be using social media to grow your business or communicate with family and friends, but you can also use it to help spread the word about professional coaching. Consider connecting with ICF Global and your ICF Chapter on your preferred social media platforms to find relevant, shareable content that helps promote professional coaching.