5
Simple Ways to Promote Professional Coaching
1
Write a letter to the editor.
Start a conversation about coaching in your local community—or join the
conversation about a column or article that you believe has portrayed
coaching inaccurately—by writing a letter to the editor. Letters to the editor
are typically brief and to-the-point (150 – 200 words and focusing on one to
two main points). Some topics you might address in a letter include:
• The importance of the ICF Code of Ethics and Ethical Conduct
Review process.
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• The benefits of partnering with an ICF Credential-holder.
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• Positive business impacts of coaching.
To increase your likelihood of being published, review each outlet’s
submission guidelines carefully and follow them exactly.
Leverage the power of social media.
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Around the world, more than one billion users communicate, share content
and build relationships across numerous social media platforms, including
LinkedIn, Facebook, Twitter, YouTube and Google+.
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You may already be using social media to grow your business or communicate
with family and friends, but you can also use it to help spread the word about
professional coaching. Consider connecting with ICF Global and your ICF
Chapter on your preferred social media platforms to find relevant, shareable
content that helps promote professional coaching.