Coaching World Issue 11: August 2014 | Page 20

Knowing When to Refer One misconception about the coaching industry is that professional coaches are on a mission to supplant counselors and therapists. This is not the case. The growth of the coaching industry does not herald the end of therapy; rather, it signals the increased availability of a service that’s been proven to enhance individual and organizational performance. As you speak out on behalf of professional coaching, it’s important to let people know that coaches are trained to understand the difference between coaching and therapy. In fact, as an ICF Member or Credential-holder, you’re obliged by the ICF Code of Ethics to refer prospective or current clients to therapists when appropriate. ICF Members are encouraged to download “Top 10 Indicators to Refer a Client to a Mental Health Professional” from the ICF Member Toolkit. The Right Path In order to promote professional coaching in a responsible, ethical fashion, it’s important to acknowledge that coaching may not be the right fit for everybody. Depending on an individual’s specific needs and situation, he or she might benefit more from another service, such as consulting, mentoring, psychotherapy or counseling. You can help identify the best route for the journey by sharing this map, designed as a resource for anyone feeling stuck in their personal or professional life. Download the “Feeling Stuck?” map to share with prospective clients and members of your community at icf.to/stuck. 20 Coaching World