Clearview South October 2013 - Issue 143 | Page 32

CLEARVIEW EXCLUSIVE

DOORSEXTRA

THE SMALL COMPANY MENTALITY
MAKING A BIG COMPANY IMPACT
Despite its relatively high profile and solid reputation, Capstone
rarely advertises, relying instead on word-of-mouth and being close
to its customers to promote its products and services.
In fact, it’s almost hard to
believe that the second largest
composite door company
in the UK has achieved its
considerable industry presence
in just six years. This year
however, marked a change in
approach for the company when
it successfully exhibited at the
FIT Show in April.

‘These customers
need more choice
and our new
facilities allow us to
offer more options’
Capstone’s Managing Director,
Dan Sullivan, remains very hands
on and makes a point of getting
out to meet Capstone’s valued
customers on a regular basis.
Clearview caught up with him en
route to one particular meeting to
find out what makes the company
tick and what’s next in its recent
and rapid development…

‘It became apparent
that we were
great at attracting
the high volume
customers’
FIGHTING FIT

“The FIT Show was the first
step in raising Capstone’s profile,”
explains Dan. “Previously we
have relied on good products
and levels of service but the
company has grown to a size
where we need to reinforce our
presence in the industry by giving
it a voice. “We were very pleased

32

OCT 2013

with how the FIT Show was
organized and it provided us with
a great opportunity to showcase
our new products. We were so
impressed, in fact, that we signed
up for FIT 2014 right there and
then, even so far as taking the
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