HARDWARE&SECURITY
YALE SUMMER SECURITY
CAMPAIGN CONTINUES
Yale recognises that consumers want the
freedom to go off and enjoy the holiday
period without having to worry about their
home.
With this in mind, the campaign is designed
to create awareness of home security and to
encourage people to lock up their homes so
they can focus on unlocking their summer.
The campaign is supported by an on-going
programme of promotional activity in national
and regional press, as well as on social media.
Yale has produced a new summer crime
awareness video which can be found on the
Yale website and YouTube channel, as well as
an infographic filled with summer statistics
encouraging homeowners to think about
securing their homes before they hit the
beaches.
David Herbert, Head of Marketing for
Yale, said: “People are out and about more in
summer which gives opportunistic thieves the
chance to ramp up their activity, with statistics
showing a 10%* increase in home burglaries
and a 40% increase in outdoor thefts during
the summer months*.”
‘40% increase in
outdoor thefts during
the summer months*’
School holidays are the peak time for
homeowners going away, whether it’s a
‘staycation’ or further afield, and some
homeowners will be leaving their properties
unguarded and unsecure. On top of this,
many people leave valuable items such as
outdoor furniture and leisure equipment in
sheds or outbuildings with minimal security.
Yale is encouraging locksmiths to capitalise
on security sales opportunities by launching
a series of promotions and incentives and
providing sales and marketing collateral on the
Yale Tradezone.
David Herbert adds: “’Operation Safe
Summer’ provides security professionals
with the tools to maximise summer sales and
helps create awareness of the Yale brand and
products for the consumer, as well as keeping
people’s homes safe and secure.”
For further information call the Yale
trade sales team on 0845 223 2126
or visit www.yale.co.uk/tra FWV