INSTALLERSUPPORT
Make the
right
choice
with the
SafeChoice
Partnership
More and more installers are signing up to
the SafeChoice Partnership, the exclusive,
retail window, door and conservatory
support solution from MASCO UK
Fabrication. Nathan Court, SafeChoice UK
Brand Manager explains the attraction.
To survive and thrive in today’s increasinglycompetitive marketplace, it is essential for
window companies to get their marketing
right. Professional marketing is essential to
growing your business. No matter how good
your reputation, you can’t sit back and expect
sales to come to you.
This philosophy is at the heart of the
SafeChoice Partnership proposition, which
offers the complete business, sales and
marketing support solution designed to help
installers stand apart from the rest.
Our focus on providing complete ‘lead-toinstallation’ retail marketing and business
solutions reflects the growing recognition
among installers and fabricators alike that
having the right tools is critical for sales
success and business growth. Safechoice is
targeted at helping retail businesses grow sales
and improve business performance; we are
committed to helping them achieve this.
Open to selected independent installer
partners, the partnership offers a proven, leadto-installation business solution to sell highquality, secure and energy-efficient SafeChoice
retail products delivered by MASCO UK
Fabrication.
SafeChoice provides the tools and expertise
to give installers operating within an agreed
and exclusive sales territory the competitive
advantage to succeed. Crucially, the live
consumer leads that are generated through
on-going SafeChoice promotional activity are
exclusive to each partner and their target area.
This includes a 24/7 dedicated call centre to
support out-of-hours enquiries.
There are many key benefits in becoming
a partner and SafeChoice is designed to
complement and enhance your existing
promotional activity, not take it over
completely. So you can choose what suits you
best.
From websites, brochures and mobile
‘apps’ to point-of-sale showroom support, we
create the complete promotional package to
generate leads, engage retail customers and
convert them into sales. From the very positive
feedback we have received from our partners,
it is clear that the SafeChoice approach is
working very successfully for them. You just
have to ask them!
“In the last nine weeks, we have converted
63% of enquiries, resulting in over £271,000
additional sales,” says Alan Williams, Group
Managing Director of G2S Group Ltd.
Kevin Sourbutts, Managing Director
of Classic PVC Home Improvements
Ltd, describes the SafeChoice marketing
support as ‘second-to-none’. “With this
superb package, MASCO UKWG has set a
new standard for marketing in the window
industry. They are the first to understand the
need to ‘sell the dream’ and get the marketing
right,” he says.
“So much technology goes into new
windows today; what the customer gets is a
downright good product and professional
marketing needs to reflect this. Our sales
are up 52% this quarter (Jan to Mar 2014)
compared to the same period last year and a
lot of that is, without a doubt, down to the
marketing professionalism of Safechoice.”
Of course, the 2014 FIT Show gave us
the perfect opportunity to demonstrate the
breadth of what SafeChoice can offer to
installers. Our new Window and Door Design
app, which shows consumers how their new
windows and doors will look on their home,
was very well-received by visitors who could
see the benefits of how it could help them win
new business. It’s an invaluable tool to convert
a lead into a sale.
Indeed, many companies who took part in
demonstrations of the system are currently
in the process of joining the SafeChoice
partnership and we look forward to having
them on board soon.
Other key features of our support package
- the Online Price Engine and Back Office
Toolbox, a user-friendly lead management
system – were also widely welcomed by
installers. Your entire lead generation and
call centre enquiries can be controlled using
this easy-to-use purpose-built toolbox. The
SafeChoice Lead Management System allows
you to manage, distribute, track and report on
all of your lead generation activity.
SafeChoice partners also benefit from
product innovation, including the world’s
best weather seal (Q-Lon), our compreh ensive
range of BBA-Approved colour finishes,
Triple Glazing and Yale security hardware. All
products have undergone extensive testing
to meet the very latest industry standards,
providing you and your customers with total
peace of mind and superior performance.
With SafeChoice, installers can add
real value to their businesses. For more
information or to register your interest, visit
www.safechoicepartnership.co.uk or call
01684 852684.
88
JUL 2014
To read more, visit www.clearview-uk.com