CONSERVATORIES
ULTRAFRAME’S
LivinROOF hits
the mark
Following this year’s FIT Show,
Joe Martoccia, commercial
director at conservatory
roof system manufacturer,
Ultraframe, gives an insight
into the reaction of the
company’s newest innovation,
LivinROOF.
“As a leading sector innovator,
we find ourselves following an
established market trend, rather
than setting it. The replacement
roof market has been growing
steadily over the last two years,
with growth in replacement
conservatories outstripping
growth in new build. It’s an
established market - and for
us and our network, a new
opportunity.
“But typically, we have
developed our own unique
points of differentiation to
existing systems available on the
market today. Being second-in
means that we have been able
to evaluate the competition,
the market opportunities and
engage with consumers to ensure
that our product, LivinROOF,
delivers beyond expectation. And
we believe that it does.
“We developed our
LivinROOF product after
exhaustive testing and feedback
from selected retailers,
distributors and fabricators,
ensuring LivinROOF really hits
the mark. As a rule of thumb,
if it was previously a glass or
poly roof, it can be a solid
LivinROOF.
“It was essential that skilled
roof fitters could easily fit
LivinROOF, as it is based
on the proven Ultraframe
Classic roof system, so product
familiarisation is all that’s
needed. Logistics and materials
handling was another major
consideration and LivinROOF
delivers there too. It is delivered
flat-pack along with cut to size
insulation and panels, so it
can fit into an industry norm
Transit/Sprinter van. Crucially,
it is cost-competitive, with best
–in-class speed of installation;
plus the glazed elements in the
roof - a no-cost option, beat
other systems that are reliant
on the addition of costly roof
lights.
“We’ve had tremendous
feedback from independent
consumer focus groups and
response from our dealer
network has been breathtaking,
with an unprecedented number
of enquiries in such an early
phase of a new product
launch, and orders coming in
beyond our expectation levels
with a high degree of switchselling from other systems.
The contemporary clean
internal lines of LivinROOF
make it different as does the
option to integrate glazing to
individualise the design – at no
extra cost.”
Don't miss that sale on PRICE!
Try a Price Comparison - SAVE £££s
• Very quick turnaround
• 25mm and 35mm poly
• All rafter cappings scribed and
• All roofs checked sleaved and
bubble- wrapped for safe delivery
• Free delivery to site
• White, Oak, Rosewood, and
Mahogany Artisan Colours
£456
£908
£1068
Blue Active
£585
£497
£946
£881
Log online to view our new EZI Consevatory Roof Quote System
MARKET LEADING
ROOF SYSTEM
www.ultraframeconservatories.co.uk
To read more, visit www.clearview-uk.com
AUG 2014
61