Clearview South August 2014 - Issue 153 | Page 61

CONSERVATORIES ULTRAFRAME’S LivinROOF hits the mark Following this year’s FIT Show, Joe Martoccia, commercial director at conservatory roof system manufacturer, Ultraframe, gives an insight into the reaction of the company’s newest innovation, LivinROOF. “As a leading sector innovator, we find ourselves following an established market trend, rather than setting it. The replacement roof market has been growing steadily over the last two years, with growth in replacement conservatories outstripping growth in new build. It’s an established market - and for us and our network, a new opportunity. “But typically, we have developed our own unique points of differentiation to existing systems available on the market today. Being second-in means that we have been able to evaluate the competition, the market opportunities and engage with consumers to ensure that our product, LivinROOF, delivers beyond expectation. And we believe that it does. “We developed our LivinROOF product after exhaustive testing and feedback from selected retailers, distributors and fabricators, ensuring LivinROOF really hits the mark. As a rule of thumb, if it was previously a glass or poly roof, it can be a solid LivinROOF. “It was essential that skilled roof fitters could easily fit LivinROOF, as it is based on the proven Ultraframe Classic roof system, so product familiarisation is all that’s needed. Logistics and materials handling was another major consideration and LivinROOF delivers there too. It is delivered flat-pack along with cut to size insulation and panels, so it can fit into an industry norm Transit/Sprinter van. Crucially, it is cost-competitive, with best –in-class speed of installation; plus the glazed elements in the roof - a no-cost option, beat other systems that are reliant on the addition of costly roof lights. “We’ve had tremendous feedback from independent consumer focus groups and response from our dealer network has been breathtaking, with an unprecedented number of enquiries in such an early phase of a new product launch, and orders coming in beyond our expectation levels with a high degree of switchselling from other systems. The contemporary clean internal lines of LivinROOF make it different as does the option to integrate glazing to individualise the design – at no extra cost.” Don't miss that sale on PRICE! Try a Price Comparison - SAVE £££s • Very quick turnaround • 25mm and 35mm poly • All rafter cappings scribed and • All roofs checked sleaved and bubble- wrapped for safe delivery • Free delivery to site • White, Oak, Rosewood, and Mahogany Artisan Colours £456 £908 £1068 Blue Active £585 £497 £946 £881 Log online to view our new EZI Consevatory Roof Quote System MARKET LEADING ROOF SYSTEM www.ultraframeconservatories.co.uk To read more, visit www.clearview-uk.com AUG 2014 61