Clearview South August 2014 - Issue 153 | Page 32

DOORS&WINDOWS FIRST CLASS FRAMES SEALS IT WITH MODUS End user desirability is a key factor when weighing up whether to introduce a new product range into a business. Combine that with distinctly different aesthetics and significant production efficiencies and suddenly the decision becomes a whole lot easier. The announcement of the new Modus® window and door system by Eurocell is a case in point. The UK’s first fully integrated 75mm PVC-U window and door system, Modus is the culmination of a £3million investment in a ‘clean sheet of paper’ design that has resulted in no fewer than five UK industry-firsts. In terms of aesthetics, the Modus® fully flush sash offers a true aesthetic rival to timber windows, whilst offering equal or better sustainability credentials. Likewise, within the commercial sector, the 32 AUG 2014 slim rebate sash option provides a contemporary architectural aesthetic for customers seeking better value than aluminium products. Even the standard sash has been designed to offer superior aesthetics to current PVC-U systems available. When it comes to performance, Modus® achieves optimum energy efficiency mainly because it is the UK’s first 75mm multi-chamber PVC-U profile. This design enables a Modus window to achieve a U-value as low as 0.7 from a standard argon gas-filled triple glazed unit, without the need for expensive, esoteric-specification glazing units. Calculations show that this can help fabricators reduce glazing costs by up to 27 per cent*, a significant development considering that the glazing unit is the most costly element of a window. Alongside this, the 44mm bead profile is designed so a triple glazed unit avoids any overhang – thereby solving an ongoing issue with many PVC-U systems. Being fully integrated means that it can be used for standard, slim rebate and flush sash casement windows, reversible windows, tilt & turn windows, entrance doors and French doors – in fact it allows eight product types to be made from a single system! This ultimately feeds through to significant savings in stockholding and production efficiencies for fabricators. With so many compelling benefits on offer, it was a relatively straightforward decision for Coventry-based First Class Frames to add Modus to its product offer. Modus case study “Quite simply, as soon as we saw Modus we thought that it was right for our business,” said Peter Veal, Director at First Class Frames, who with co-director Lee Hoggins, has taken the decision to incorporate Modus into their portfolio after looking at ways to drive their business forward. “Why wouldn’t we add Modus to our offer as it is something that is genuinely new within our industry, both in terms of looks and performance?” added Peter. “We see significant opportunities for targeting new business.” With the help of the technical team at Eurocell, First Cl