INDUSTRYNEWS
FREEFOAM ANNOUNCES 86%
INCREASE IN WEB TRAFFIC
Freefoam has announced an 86% increase in traffic to
its website. Following the development of a completely
new site visitors to www.freefoam.com have increased
significantly year on year from 2012 to 2013.
‘Figures show that
our site is certainly
raising our digital
profile and bringing
Freefoam to a
wider audience.’
Freefoam has harnessed the power of a
strong online presence, building a site that
offers visitors a detailed breakdown of the
full Freefoam product range alongside target
audience focussed support material.
Architects, specifiers and house-builders
are able to source a comprehensive range
of literature, CAD drawings and technical
support from the site whilst homeowners
can easily research style and colour roofline
options to make an informed decision.
Louise Sanderson, UK Marketing
Executive, explained “We made a strategic
decision to increase our visibility online, and
these figures show that our site is certainly
raising our digital profile and bringing
Freefoam to a wider audience. The site
allows us to showcase our core range of
fascia, soffit and rainwater systems, but
we have also seen an increasing number of
leads for our Fortex cladding and Geopanel
interior panelling range.”
Spring cleaning time for glaziers
Spring is the traditional time
for having a clear-out – and
Steve Clarke says that glaziers,
fabricators, installers and
contractors should begin with
their refuelling. Marketing
manager for The Fuelcard
People, a Fuel Card Group
company, he insists that it
makes sense for any business
using road transport.
“Some firms with vans or
trucks have been using the same
fuel cards for years, without
ever taking a real look at better
‘I am absolutely
sure that we will
be able to find
you a better deal’
Steve Clarke
options. Some, unbelievably, are
happy to pay pump prices. For
anything else they buy, from tyres
to teabags, they shop around
for bargains. You would think
that they would be equally keen
on keeping down the cost of
refuelling.”
So confident is Steve that he has
thrown out a bold challenge to
the glass industry: whatever your
current deal, it could be better.
“I am absolutely sure that we
will be able to find you a better
deal,” he said. “It is “definitely
Spring cleaning” time, so make a
start with your fuel cards.”
T: 0844 870 6942, E: info@
thefuelcardpeople.co.uk, W:
www.thefuelcardpeople.co.uk
Craig Phillips to continue
as Blåkläder ambassador
Celebrity DIY/
construction expert Craig
Phillips – who regularly
writes for Pro-Installer
- has is to continue to
act as brand ambassador
for Swedish workwear
manufacturer, Blåkläder.
8
MAR 2014
Craig (pictured) spends
most of his time on
construction sites, home
makeovers and other
heavy duty environments
such as television sets.
But DIY or construction
task he is working on,
there’s one brand Craig
trusts to deliver the
ideal workwear for any
situation. Craig said: “I
have found Blåkläder
workwear the most
hard-wearing, durable
and functional workwear
on the market. I also
really like the styling and
am proud to wear their
products and recommend
them to all my colleagues
and contacts in the
trades and construction
industry.”
To read more, visit www.clearview-uk.com