DOORS&WINDOWS
Ticket to win…join MASCO
UKWG at the FIT Show
Calling all installers and fabricators…come
to the MASCO UKWG stand at the FIT
Show where you can discover the fantastic
products, service and business support
on offer – all designed to help you win
business, whatever your market sector.
From its impressive two-storey stand 216 in
Hall 2, MASCO UKWG will be revealing its
Group-wide rebrand, along with a number of
exciting and genuinely innovative solutions
specially-designed to suit all visitors to the
show.
Plus, there’s a chance to win a fabulous
Samsung Home Cinema and Netflix
subscription. One lucky winner will be drawn
on the last day, so don’t forget your special
MASCO UKWG ticket which you’ll find on
the front cover of this issue.
“Our FIT Show debut provides the ideal
opportunity to present our entire winning
proposition, to both existing and potential
customers, from an action-packed stand
devoted to the diverse product, service and
support solutions that we offer to all sectors,”
explains Wayne Devine, CEO of the MASCO
UK Window Group.
Safechoice – the leading
retail installer brand
Making its premiere appearance at the
show will be the market-leading Safechoice
retail brand that provides a comprehensive
package of online, marketing and showroom
support designed to help retail installers
build their businesses and gain market
share.
Available for approved UK Fabrication
customers, Safechoice enables retailers to
differentiate themselves in a competitive
marketplace, all backed with a quality
product range and the tools they need to
promote their business to local customers.
Several interactive displays on the stand
will demonstrate the broad customer
service and support on offer, notably the
new Safechoice Window and Door Design
App. Launched at the show, this clever
feature overlays product styles, colours,
hardware and glass designs onto a photo
of the homeowner’s property enabling
the purchaser to envisage how their new
windows and doors will look. A great selling
tool for any installer!
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JUN 2014
For installers considering joining the
Safechoice Partnership, the ‘Making the
Right Choice’ Partner Pack contains all the
information they need to make an informed
decision. This bespoke package, launched at
the show, covers everything an installer needs
to know about Safechoice, how it works and
what it can do for their business.
Information is available via a booklet
or the online partner website - www.
safechoicepartnership.co.uk, which can be
viewed in several formats, either on a desktop
computer, tablet or mobile phone. Here
the Safechoice proposition is broken down
into five key elements; online marketing,
consumer leads, marketing support, product
innovation and UK Fabrication; all designed
to help the customer focus on what is
important to them.
Safechoice partners also benefit from
integrated Back Office and Price Engine
facilities, which allow them to manage and
distribute consumer enquiries across their
salesforce. A new consumer pricing facility
on the consumer website – www.safechoice.
co.uk – has been developed to give them
a clearer idea of costs of their products.
Live demonstrations of the system will be
available on the stand.
“Based on customer feedback, we have
improved and adapted the system with
added extra functionality to create a bespoke
Back Office system tailored to suit installers’
requirements. It’s simple to use, with all
training and support provided. It’s a great
management tool!” says Nathan Court,
Safechoice UK Brand Manager.
In addition, Andrew Stevenson, UK
Fabrication Sales Director, will be joining
Nathan on the stand to explain and
demonstrate the breadth of the brand
proposition.
“Innovation is our strong point and with
Group backing, we will continue to deliver
this innovation and help our customers to
win business,” says Andrew.
For Swansea-based Classic PVC Home
Improvements Ltd, becoming a Safechoice
partner has made a tremendous positive
impact to the business, as MD Kevin
Sourbutts explains: “The Safechoice
marketing support is second-to-none. With
this superb package, MASCO UKWG
has set a new standard for marketing in
the window industry. They are the first to
understand the need to ‘sell the dream’ and
get the marketing right.
“So much technology goes into new windows
today; what the customer gets is a downright
good product and professional marketing needs
to reflect this. Our sales are up 52% this quarter
(Jan to Mar 2014) compared to the same
period last year and a lot of that is, without a
doubt, down to the marketing professionalism
of Safechoice,” adds Kevin.
SevenDay – the best support
and product range
For local builders, installers and retailers, the
nationwide Seven Day network of trade depots
offers customers much more than just quality
window, door and conservatory products.
Services include dedicated marketing support,
technical survey assistance, stockholding and a
free skip on site that can help save significantly
on disposal costs.
Service is a key element of the Seven Day
offering as Sales Director Kevin Cornwall
explains: “It’s a very people-driven business
run by ‘window people’, many of whom
have worked extensively in the industry and
understand what their customers need.
“Their ability to assist with technical queries
is a valued part of our service, along with other
elements such as offering the broadest product
range with the highest accreditations and
marketing expertise.”
New products from UK Fabrication
The rebranded UK Fabrication division,
comprising Griffin, Premier and Techniglass,
will be introducing new security products
and handles from SAC along with trickle
vents from Glazpart. Also featured will be the
attractive Heritage Hardware range with a
Monkey Tail Handle and Decorative Peg Stay
that gives a classic period look to any casement
window.
Also displayed will be triple glazing options,
plus a new comprehensive range of eight
foiled trims available in ten colour finishes
to complement windows and doors. Andrew
Stevenson adds: “We pride ourselves on
listening to customers and as a result we are
previewing a new range of product options to
further distinguish our product portfolio.”
To read more, visit www.clearview-uk.com