Clearview North January 2014 - Issue 146 | Page 77

MOVERS&SHAKERS STRENGTHENING SALES TEAM Mila has strengthened its sales team in a move designed to help customers make the most of the opportunities presented by the recovery. Three new sales managers have joined the team who, between them, have more than 25 years experience in selling window and door hardware. Eddie Russell is the new sales manager for Scotland and the north east, Julie Holmes is managing the Yorkshire and Lincolnshire area and Veronica Adams is managing London and the south east corner. All three are already working directly with customers to deliver new initiatives which will help them to win new business. ‘New initiatives’ Eddie has started to establish a network of Mila product stockists in Scotland who can provide a trade counter type service to builders and installers north of the border. Julie is helping customers with targeted marketing support and investments in showroom support material. Veronica is giving technical advice and demonstrations on products. Vicki Sanders, Mila’s Head of Sales, said: “As the market recovers, it’s obviously essential that we have the right team and the right level of resource in place to help customers make the most of new sales opportunities.” Tel: [phone], Fax: [phone], Email: [email protected], Web: www.mila.co.uk New National Retail Manager brand through the trade counters. It is a fantastic brand which is supported by strong marketing; it is a great opportunity for everyone involved.” MAX6MUM SECURITY® was launched by UAP Limited with the aim of providing home owners with high quality, affordable and easy to install door and window safety and security solutions. The range includes everything required to tackle common burglary methods such as lock snapping and bogus callers. UAP Limited has appointed Paul Roberts as the National Retail Manager for its consumer range MAX6MUM SECURITY®. Paul joined UAP six months ago as the Northern Retail Manager and has now been moved up to cover all regions. The role will focus on developing bonds with the retail, DIY and trade sectors and establishing MAX6MUM SECURITY® as a retail brand. Paul has been working in the retail sector for over 17 years and is excited by the opportunities MAX6MUM SECURITY® can offer. He said: “I am looking forward to developing the MAX6MUM SECURITY® For more information on MAX6MUM SECURITY® contact Paul on Paul.Roberts@ uapcorporate.com or call 0161 796 7268. Expanding digital, SEO and content marketing team Window industry marketing experts Purplex Marketing have announced further plans to expand its digital and online marketing team. The company currently employs 30 staff but following a number of major new client wins, the agency is continuing to invest in talented digital marketing experts. The Purplex digital team is headed by Steve Matthews, “Web has moved on. It’s no longer about having a good static website, it’s about user experience. Websites need to be content-rich, graphically beautiful and mobile optimised as 53% of visitors now view websites using their tablet or mobile phones. Having a level of interaction is key to converting visitors into leads.” Steve heads a talented team of software engineers and web designers that work closely with the Purplex marketing To read more, visit www.clearview-uk.com team to deliver complete online solutions combining web design, interactive software applications and complete SEO and content marketing all designed to drive visitor traffic and convert visitors to sales leads. Purplex has also developed a highly advanced email marketing platform to help companies target new customers, engage regularly with existing customers using an e-newsletter, and drive traffic to client’s websites. In fact, the company sends over 3 million marketing emails a year. Purplex Marketing, Tel: [phone] Fax: [phone] JAN 2014 77