Clearview North January 2014 - Issue 146 | Page 69

INSTALLERSUPPORT

BACK ON THE BOX WITH
NEW ORANGERY STYLE

Synseal is featuring on TV with a focussed
advertising campaign promoting the
lifestyle benefits of orangery-style
extensions.

With potential to reach more than 28 million
viewers, the 20-second commercial will be
initially screened on the ITV4 and Home
channels during January and February in time
for the 2014 home improvement season.
The ad, based on happy family scenes filmed
in two large orangery-style conservatories to
show how the welcome additional living space
can be enjoyed both in the daytime and at
night, will encourage viewers to visit the newlook Synseal Homeowner website, which is
specially designed to provide leads to approved
Synseal Registered Installers but, as Mark

Schlotel, Head of Marketing, explained, this
initiative will benefit all Synseal installers:
“This ad presents orangeries and then
clearly projects the Synseal name so it will
give a great boost to brand awareness, and
that is something all our installers can share
– whether they fit conservatories or not. The
adverts will be timed to start just after the
Christmas holiday as people are then thinking
about home improvements for next year, and
the initial 2-month campaign may well be
extended depending on the level of interest it
generates.”

UPDATE TO CONSUMER WEBSITE IN
RESPONSE TO VISITOR SURGE
REHAU is following the same advice it
offers to all its fabricators and is keeping its
consumer website fresh and updated.
The site at www.rehauhome.com has just
received its latest makeover, which has made it
both more appealing to homeowners and easier
to navigate.
New photos showing the most stylish recent
installations have been added to the website
and the homepage has been redesigned to
make the ‘calls to action’ clearer and easier to
use. There is now a more direct prompt for
visitors to search for a REHAU Authorised

improved SEO and has added new drop down
menus and instant access to the consumer
brochures for REHAU’s window, door and
conservatory ranges.
Links have also been included to both
Facebook and Pinterest, again in line with the
company’s recommendations to its customers.
partner in their area and a new Geolocation
service means that the site can identify a
visitor’s location automatically without them
needing to enter their postcode. REHAU
has matched improved functionality with

Customers who want advice on how they can
update their own websites or create a mobile
version, can contact REHAU’s marketing
team on: 01989 762600 or via enquiries@
rehau.com or Twitter (@REHAUwindows)

Mentor success for members
When Kent-based AthermEco joined the
industry’s leading standards organisation,
Network VEKA, earlier this year, the
company was relatively new to the window
installation business, despite its 35 years in
the home improvement industry.
With a successful building company that is
already long standing, the double glazing and
conservatory side of the company developed
out of their existing customers’ need, and the
company looked to fellow Network VEKA
member, Weruwise for some tips and advice
on succeeding in the glazing industry.
“It’s well known in the industry that part of
the Network VEKA philosophy is members

To read more, visit www.clearview-uk.com

helping each other out, sharing experiences
and best practice. While we have an
abundance of technical support from Network
VEKA itself and our fabricator, we wanted to
speak to the team at Weruwise – as they are a
well-established Network VEKA installer that
has seen considerable growth in its 30 year
history,” Toni Young, who runs the company
with husband Rob, explains.
“Steve and the team have built a fantastic
business, and prove that by getting the basics
right and focussing on customer service
you can be successful. We are fast learning
about the benefits of being a part of Network
VEKA.”

Network VEKA, 01282 473170,
www.networkveka.co.uk

JAN 2014

69