Clearview North January 2014 - Issue 146 | Page 60

HARDWARE&SECURITY

MESSAGES FROM BRUSSELS
Just as predicted by Roto last year, 2013 has been a tough year in relevant
markets and neither is “much good to be expected” in 2014.
That given, the company will keep to its
current strategy for the year ahead – “defy
market trends, play to our strengths and
consolidate our economic stability, so as
to remain the first choice for customers”.
Basically, Roto intends to “stay on the track
to success”, explained the management
board at the 8th International Trade Press
Day, at the end of November in Brussels, an
event attended by some 60 journalists from
18 countries.
Widespread economic weakness

“When assessing general economic trends
and the outlook for the industry, we did
ourselves a favour in as much as we didn’t buy
into official attempts to talk up the market,
nor did we try reading tea leaves, which is
what research institutes seem to do,” Dr.
Eckhard Keill, Roto Frank AG CEO said. He
asserts