Clearview North February 2014 - Issue 147 | Page 60

FOCUS ON THE NEW FIT FACES
Why 2014? That’s the question being asked by many
people, particularly as we originally said that FIT would
be a biennial event; the answer’s simple.
Demand for a one-off annual cycle is
most definitely there, especially if the
quantity of exhibitor sign-ups so far
is anything to go by, which comes as
no surprise when you consider the
length of time it’s been since such a
showcase existed.
What’s most encouraged the
organising team is the number of new
companies to commit to FIT ’14 who
either missed out on the opportunity
to exhibit last time round or who,
understandably, wanted to wait and see
how receptive the industry would be to
the show.
For The FIT Show to be a long-term
success it needs to offer visitors
constant diversity and innovation and
that’s exactly what they’ll get again next
year as in addition to many returnee
exhibitors, we welcome a string of new
faces.
Here’s a small crosssection of them:
batimet GmbH - leading system
solutions providers

Henry Chical, International Sales
Manager: “We will be exhibiting for the
first time outside of Germany. As we
will not be participating in many trade
shows in 2014, The FIT Show will play
an important role for our activities in
the UK market, which we would like to
further extend.
“Every country has their own
technical specifics, especially when it
comes to the design of windows, so
a show dedicated to the UK market
with its specific needs will surely be
successful.”

‘offer visitors
constant diversity
and innovation’

60

BSI Group - the business
standards company

Product Marketing Executive Charlotte
Broady: “There has been a lot of interest
around The FIT Show since its launch
last year. We heard the show was a
resounding success in 2013. We feel
that it’s an important event, giving us
the chance to meet with clients and
uncover new opportunities.
“We’d like to use The FIT Show as
an opportunity to speak to existing
customers, and give new customer
exposure to our services to share with
them the full range of services that
we offer. We also hope it will be an
opportunity for all visitors to discuss
with us any new products they feel we
may be able to help them with.”
Iso-Chemie GmbH manufacturers of foam
products and sealing tapes

General Manager Peter Thompson: “I
think it is very helpful to have a show
dedicated to the industry. I think most
people do plan trade shows into their
marketing strategy rather than attend by
accident, so they are always important.
But more important is to attend the right
shows – like The FIT Show.
“We were impressed with the general
buzz generated from the 2013 show and
think it is time to regenerate an industry
specific show for UK Fenestration.”
UK Industrial Tapes - suppliers of
adhesive tapes for industrial use

Glazing Sales Advisor Scott Ilderton:
“We visited this year and decided we
needed to be involved. The FIT Show
seems more focused on promoting the
exhibitors and maintaining the buzz
rather than letting the buzz ebb away
like it did at Glassex and Interbuild.
“We are looking to pic