Clearview National September 2016 - Issue 178 | Page 82
INSTALLERSUPPORT
MARKETING COMPLETES THE PACKAGE
»»MORE AND MORE COMPANIES ARE
not only switching to TruFrame for its
impressive range of hand finished PVCu
window and door frames, but also for the
comprehensive support from its dedicated inhouse marketing team, that has now been in
place for 18 months.
TruFrame Marketing has been set up to
simulate a small in-house ‘agency’ led by
Marketing Manager, Simon Box, and fully
supported by two full-time professional
graphic designers/marketers. But crucially
and without typical agency fees, TruFrame
customers can benefit from a new corporate
identity, showroom POS support, bespoke
managed direct mail campaigns, email shots,
bespoke brochures, installer packs, vehicle
livery and general B2C marketing.
There have also been a number of
companies subscribe to TruFrame’s Double
Glazing Network, which has proven to be a
successful online lead generation tool, capable
and proven in delivering considerable returns
for scheme members.
Simon Box, marketing manager
commented: “We supply our customers handfinished frames with renowned quality and
service, plus incorporate our industry leading
online Customer Portal, and growing added
value benefits. We’re a true support function
for our customers and their impressive returns
speak for themselves.”
See the ‘Complete Package’ video on
TruFrame’s YouTube channel or email
[email protected]
Tired of a messy van?
»»MAKE THE MOST OF YOUR
space with premium and innovative racking
designed and made in Britain from Bott
Smartvan. This van racking has been designed
to maximise the space in your van by
eliminating the wasted space in the sides
of your van and thereby preserving a large
central load bay.
The company allows tradesmen and small
businesses to configure their own racking or
choose from a variety of ‘packs’. To design
your new van racking on your mobile simply
go to the website at www.bottsmartvan.
co.uk/van-racking/ and select your van model,
then choose from a wide range of racks and
accessories and order online.
Bott Smartvan van racking requires no
drilling and is fast and easy to fit, with most
set ups being delivered within 3-5 working
days. Unique options are also available such
as integrated tie-downs, in-shelf organisation
kits and underfloor storage solutions. These
solutions help your van work for you, saving
time and helping you to focus on ‘getting the
job done’.
Bott Smartvan van racking products
have been crash tested at the Motor
Industry Research Association (MIRA) in
Warwickshire. The van racking storage
system successfully passed the test first time
with no modifications.
www.bottsmartvan.co.uk/van-racking/
New App to Take Sales to the Next Level
»»THE NEW INTERACTIVE
app from leading Irish fabricator,
Camden, is now available to
download from Apple’s App Store.
The app, which Andrew
McAteer, Group Marketing
Manager, advised, “is a great way
to promote Camden’s range of
bespoke products in an interactive
way,” opens up the opportunity
for installers to showcase the
products they are selling through
the power of technology to the
end-user.
“The recently released app helps
to create the perfect scenario for
82 » SE P 2016 » CL EARVI E W- UK . C O M
the consumer trying to decide on
what type of products or design
they want for their property,”
comments Andrew. “Once
downloaded, the app can be used
on an iPad or even run through a
showroom touch screen to guide
the customer through their exact
requirements.”
The app offers a host of
interactive options including the
choice of designing composite
entrance doors, vertical sliders
and bi-fold door combinations to
specific requirements, enabling
the client to change the styles,
colour or hardware options to suit
their needs.
Andrew adds: “Consumers are
becoming so much more savvy
when it comes to technology.
Printed marketing material will of
course never become obsolete, but
they do tend to take a back seat
when a more interactive option is
available.”
Download the new app
from the homepage at
www.camdengroup.co.uk