Clearview National September 2015 - Issue 166 | Page 82

conservatories

Consumers
looking for better
performance
»»FrameXpress

CONSUMER BROCHURE
KICKS OFF CAMPAIGN
Bringing innovation to the conservatory
roof glass market, Clayton Glass has
just launched a new luxury 22 page
consumer brochure to promote their
range of SMARTGLASS® products.
»»SMARTGLASS® has
become a dominant brand in
the specialist conservatory glass
sector and now the company is
investing considerable resources
in developing it further,
through trade and consumer
channels. Both the brochure and
SMARTGLASS® Selector are the
first tools within the campaign,
which will also include a new
consumer facing website.
The 22 page consumer
brochure takes consumers
through the different tints
available (blue, aqua, bronze and
neutral) and through the 3-tier
product strategy of roof glass,
SMARTGLASS® SMARTGLASS®
Plus+ and SMARTGLASS®
Ultimate. There is also two
pages dedicated to its latest
SMARTGLASS®-W product
for side frames, along with a
comprehensive technical section.

Jason McCabe, commercial
director of Clayton Glass
commented: “These new
marketing tools are the start of
a campaign that will truly set us
apart from our peers. We’re not
only going to be helping the trade
to sell more SMARTGLASS®
in the roofs, but also in the side
frames to.
“We’re now at a stage where we
should be looking at a complete
glazing solution for conservatories
with considerable added benefits
for the consumer and a means to
increase margins for installation
companies.” Jason explains.

For a free copy of the new
brochure and SMARTGLASS®
Selector tool, e-mail enquiries@
smart-glass.co.uk or call the
sales office on 01207 288200.
www.smart-glass.co.uk

82 » SE P 2015 » CL EARVI E W- UK . C O M

recently installed a conservatory
at a project in central London
worth approximately £10,000.
The installation was one of
the latest state-of-the-art
installations to be commissioned,
in what appears to be a growing
consumer trend.
Incorporating thermally
efficient conservatory roof
glass and modern bi-fold doors
in black PVCu, Ian Davis, Sales
Manager at frameXpress believes
that the market has taken a bold
shift towards aesthetics and
performance as the consumer
realises the benefits offered by
high performance conservatory
roof glass.
Ian comments: “The
innovation in roof glass that
has been achieved over the last
few years has been impressing
homeowners. Additional space,
equally gives more benefits by
added value both physically and
fiscally, end users are quickly
grasping that year round use

and reduced energy bills are
real benefits that are easy to
achieve.”
Ian considers there is great
potential for second generation
conservatory investors and as
they learn that more innovative
design options are available it
will enable them to use the
space daily if they desire.
Insulation and noise reduction
also appear to be important
criteria for those looking to
invest. frameXpress customers
are increasingly discussing
solar glare, noise reduction and
year round use when making
specifications.
Ian concludes: “This particular
market sector is becoming
much more buoyant as dynamic
designs, thermal efficiency and
regular usage are attractive
qualities for buyers who have
previously been disappointed.”
For more information call
01952 581100 or visit www.
frameXpress.co.uk